Competition among home appliance retailer Game Analysis Strategy.docVIP

 PAGE \* MERGEFORMAT 9 Competition among home appliance retailer Game Analysis Strategy In the past we are more concerned about the competition between manufacturers of home appliances for greater market share caused the irrational ‘price war’, but as with Beijing ‘Gome’ Shandong ‘triple’, Nanjing ‘Suning’ as represented by household appliances Super retail terminals throughout the ‘landing’, between the original manufacturers ‘price war’ has evolved into a quest for customers between the various businesses and to seek their own living space and escalating ‘profit concession war’. This paper attempts to use game theory on the ‘ones who enjoy war’ on the business impact of its competitive strategies in order to improve for a brief analysis. 1, the game theory model leads to Imagine you attend a party, the house suddenly caught fire, the fire had made it impossible to fight. At this point you want to escape. In front of you there are two doors, left door and right door, you have to choose between them. But the problem is, other people have fled fighting for these two gates. If you choose the door that many people choose, then you will be crowded due to many people, do not impulse were burned to death; on the contrary, if you choose to be less people to choose, then you will escape. Faced with this problem, how would you choose? This is the Chinese scholar Zhang Yi, as in 1997 proposed a simplified model of game theory. Is the core of the model, your choice must take into account other people’s choices, while other people’s choices to consider your options. Your results - Game Theory called the payment depends not only on your options for action - Game Theory called the strategy of choice and depends on the strategic choices of others. Second, merchants ‘profit sharing war’ of the game outcome From the above exposition can be seen, the game theory is that rational actors make their own goals based on the efforts made to maximize the choice of strategy or dec