Concept benefits effects flu- the three elements of marketing health care products.docVIP

 PAGE \* MERGEFORMAT 19 Concept benefits effects flu: the three elements of marketing health care products Health care products industry, city, a fully competitive industry, and also the most embody the essence of marketing theory an industry, one who has mastered the rules of marketing health care products, and successfully use it, who can create a miracle, interpretation of a marketing myth. Business legend, Tingmei Group Chairman Mr. Zhou Feng told the author said, the idea of health care products marketing operations applied to other industries, are particularly vulnerable to the success of Mr. Zhou Feng I Tingmei led team has cross-marketing, marketing successful ‘GB Auto Protection God’ (automobile supplies). ‘Tingmei cultivation underwear’, ‘spinning in Section Seiko thermal underwear’ (underwear), ‘America Fuller weight Packing carton’, ‘Tingmei slimming capsule’ (Health Food) ‘Austria to take light-weight capsules’ (drugs), etc. . So that Tingmei team as a consumer market in China, the envy of Planning and Marketing Dream Team So health care products marketing operations of the law what is it? I would like briefly to make an analysis. I think that: constitute a health products marketing operations there are three core elements, which is the product concept design, product interests of the excavation, the product effect of a sense of design. Conceptual design: the essence of health care products marketing plan Everyone says that the concept of health care products market is a market in the eyes of ordinary people like the concept of a ‘false, big and empty’ is synonymous with the product quality has become a derogatory term against contrary. In fact, the health care market-oriented conceptual design and pay attention to product quality are not contradictory, Philip Kotler said: The so-called product concept is a meaningful consumer terms well expressed in the product idea, as it is the product idea after screening according to marketing requirements