Concept Marketing- half water half fire.docVIP

 PAGE \* MERGEFORMAT 10 Concept Marketing: half water half fire Memory, the concept of ‘the word has been introduced since the marketing field, it seems from what is not a good reputation,’ the concept of speculation ‘,’ play the concept of ‘and so on, it sounds far from the United States. Many people believe that the concept is ‘virtual’, a little touch far-fetched. Since when do not know, even the ‘tears’ do not believe that the market has played a ‘concept’, the concept of health, environmental protection concepts, genetic concept, the concept of nanotechnology, digital concepts, network concepts ... ... a lot of ‘concept’ stage, under it really booming. Talking about the concept of products, generally refers to in a unique concept and a unique consumer market prospects of the original new product. Its introduction must be based on market-oriented basis, through rigorous scientific analysis and thoughtful survey of a comprehensive trade-offs must be clear objectives and be able to meet the objectives of consumers consumer demand at the same time must be investigated out of its market potential and market capacity. At present, the field of competition in the market, many products in order to open the market as quickly as possible, often revolve around products, differences in personality and with the competitors to find ways of creating concepts, which will soon occupy the minds of consumers of resources come to the fore. Some enterprises may be the introduction of ‘the concept of product,’ it right ‘concept’ interpretation of it is ‘still holds partly concealed’, very vague. What products can be called a true concept of products, industry has no standards? Is a question of consumers puzzled. Assortment of ‘the concept of product’, the result is that consumers in the purchase at a loss when, not quite sure what a ‘concept’ is they need the ‘real concept’, rather than a ‘True Lies’. Prevalent in the market ‘concept’, whenever the concept of product put on th