Consultation question 2.docVIP

 PAGE \* MERGEFORMAT 8 Consultation question 2 1, no alternative outcome Instant noodles competition in the industry that even the insiders can not read’s sake. As a sector, deeper into the instant noodle industry consultants, we know that middle and low side of consumers immature: they in their pursuit of benefits. Surface block to be big, whether or not really ‘big’ (weight more); the price to be cheaper, regardless of whether the combined After looking at cost-effective. Because of this, the leading mid-range brands face a very sad day: hodge-face play like large non-major, it seems the game does not come cheap inexpensive, consumers do not distinguish between genuine and false. In this situation, we take the Shandong Lu Po Group (the leading products are instant noodles) and consulting business. Issues we are facing is both give consumers the real benefits (consumers can not be intimidated), but also to meet consumer hankered for large number of consumer psychology. Our core mission is to help Lu Noble Group to complete from the low to mid-range surface face, from monthly sales of several 1000000changes. Thus, we designed the twins called ‘108 ‘in the so-called’ new product ‘. The reason to use ‘so-called’ word, the main reasons are: l. Product and there was nothing new, but with two side pieces instead of seven blocks of surface have surface. Surface can also be made into a block of 108 grams. The reason to do so, mainly on the two side pieces in a bag looks great, the same weight of the product on the box a full block more than twice as large as one-sided. Consumers did not get it ‘to see the’ benefits. 2. Consumers benefit. Because in the pricing, the 108 grams of the product is based on 100 grams of the product on the market set the price. Corporate profit sharing about 8%, which is meager profit of instant noodles has been a very difficult. However, for low-cost competition has been the main means of Lu Po, the effectiveness of the situ