Contributed to consumer brand switching behavior Mechanism.doc

 PAGE \* MERGEFORMAT 26 Contributed to consumer brand switching behavior Mechanism Abstract: With China’s rapid economic growth, consumers gradually showing a green brand by non-brand switching to the green consumer trends. In order to improve the performance of green marketing to be from the fundamentals, strengthening factor, deepening the three levels of factors, analysis and research of green consumers, the brand conversion process the role of influencing factors, on the basis of green products from the production control, business promotion of green products, green products, supervision and management, environmental protection, community publicity, starting to build the consumer under the green marketing who contributed to brand switching mechanism to look forward to regulate green marketing activities for enterprises to implement green marketing strategies to better recommendations. Keywords: Green marketing; brand switching; contributed mechanism gradually prefer the pollution-free product to the normal product. In order to increase the level of Green Marketing, this paper investigates brand switch factors’ function of pollution-free product marketing from basic factor, intensifying factor and in-depth factor. Based on the consumers’influencing factor, this paper sets up a basic prompting mechanism of brand switch of green marketing from several aspects. The purpose of this paper is to standardize enterprises’ green marketing activity to promote the enterprise’s performance of green marketing, and put forward some suggestion on green marketing about enterprise. key words: green marketing; brand switch; prompting mechanism As consumers of “green consciousness” of the awakening from the ordinary consumer products to green products and brand switching behavior became more frequent. Consumer brand switching behavior is that consumers seek, purchase, use, evaluation and treatment to meet their expectations demand for products and ser