Contradictions twins - double-sided block instant noodle market analysis.docVIP

 PAGE \* MERGEFORMAT 7 Contradictions ‘twins’ - double-sided block instant noodle market analysis Excellent creative trigger ‘twins’ boom ‘Nazhen twins (both two-sided block-pocket instant noodles) just what is listed with the downtown sports-like, very hot,’ Henan distributor Pan has strong memories of the twins. Pan boss said, ‘was I’ refers to the beginning of 1999. Middle and low at the time instant noodle market, whipped up a ‘twins’ wind. The wind source is Shandong Noble Group, at the end of 1998, Lu Po-twins instant noodles available in the market (in fact the twin plane was first launched in Beijing America’s kitchen is only Lu Po be carried forward.) Lu Bao’s twin plane re-108 grams, double-clad material, at the beginning of each (50 pack) to the second groups of the price is 30 yuan, the market retail price of 1 yuan money, profit margins than larger firms. The product is a very popular market. Lu Po-twins can be an instant hit, it is a pack containing ‘two bread’. Will be the same weight of a dough into two, without increasing the slightest weight, appearance was ‘big’ up, a bag of noodles look like two bags of wide areas, and 20-pack boxes look like 40 package; Although no increase in weight Consumers were able to clearly feel the ‘benefit’. Hua-Xian Liu enhance the director of the Office of kids who see this remember the twins when they blurted out ‘of this surface for a good fat ah! ‘. Another two side pieces accompanied by two pink packages, you can eat two people or one person in two to eat, middle and low consumption of instant noodles, a main group is the children, then the two pieces of bread to eat the children in two very appropriate. Marketing expert Kim Hwan people think that the ‘twin plane is a marketing and packaging would be the perfect combination of creativity’, while ‘the twins seem clumsy but clever, it actually conforms to the surface block instant noodles from low to high gram weight into market trends ‘. Instant noodles,