Cooling for high-end liquor.docVIP

 PAGE \* MERGEFORMAT 17 Cooling for high-end liquor 5 years ago, Chinese wine industry to talk about the theme of advertising liquor, a gang of white wine ‘madman’ indiscriminate bombing, relying on simple and ‘practical’ advertising strategies in China’s liquor industry history left an indelible one pen; three years ago, Chinese wine industry to talk about the theme of culture and wine, relying on ‘wine is material, but also the spirit of the’ marketing idea, a great number of achievements in more modern white elite, but also many follow suit and the hard bear a statement; pm to 2003, the liquor industry say that the most hot topic, it should be non ‘high-end wine’ modulus of. After several years of birth of the liquor in a marketing strategy in China has vast land battle in full swing, a surge of high-end liquor gluten fight the tide is coming to the market. In this trend in the industry, or as the final consumer, not only touched the high-end liquor market, of battles, better able to understand the pulse of China’s liquor market development ... First, the trend of high-end liquor Alcoholic liquor in order to personalize the sword culture and marketing, the first high-end liquor brand development of Chinese-the first of its kind; then Shuijingfang to ‘Chinese liquor 1st Place’ image debut liquor market, and the South on the north, the lose ground to the success of to gain a foothold in the high-end liquor; then ‘Chinese wine cellar first’ National Pits 1573, ‘Golden Years’ Golden Jiannan, ‘the wisdom of life’ are willing to wine culture and wine brands relative to the high-end landed the high-end liquor market continued; affected by , Wuliangye’s century-old shop, Extreme Panda wine, 600-year-old ancient, ancient stove, Wu Liang God, purple liquid and other brands owned by Moutai Prince Maotai wine, Moutai conquest of wine brands, Luzhou Insein burned Square Sichuan eldest royal liquid such as brands, Jiannanchun the pot in years, Zhuge Liang and other bra