德国豪华汽车品牌面临更激烈竞争.docVIP

德国豪华汽车品牌面临更激烈竞争 Auto Makers Step Up Their Game to Compete With German Luxury Brands While demand in China for German luxury cars remains strong, government demands on the auto makers appear to be increasing. 中国市场对德国豪华汽车的需求依然强劲，但政府对这些汽车生产商的要求似乎在增加。 Perhaps adding to their stress, a new survey of customer satisfaction suggests greater competition in after sales for German auto makers from up-and-coming luxury brands and even from cheaper brands. 一项新的客户满意度调查显示，德国汽车生产商售后服务面临的竞争更加激烈，竞争来自积极开拓市场的高端品牌，也来自较为低端的品牌，这可能会进一步加剧德系车面临的压力。 BMW hasnt reduced prices for its spare parts in China, as rivals Mercedes Benz and Audi have--at least not yet. But that doesnt mean the Munich-based auto maker doesnt face its own set of challenges. 宝马(BMW)没有像竞争对手梅赛德斯-奔??(Mercedes Benz)和奥迪(Audi)那样下调中国市场配件价格，至少到现在为止还没有调价。但这家总部位于慕尼黑的汽车生产商同样面临着一系列的挑战。 BMW failed to crack the top three in the latest results of a J.D. Power customer service survey in China. Last year it was No. 2. J.D. Power在中国进行的最新客户服务调查中，宝马没有进入前三。去年该品牌名列第二位。 This years runner-up spot was snatched by General Motors Cadillac, which edged up from third last year, followed by Nissans Infiniti. Audi reclaimed its title as No. 1. J.D. Power doesnt reveal full rankings to media. 今年占据亚军位置的是通用汽车(General Motor)的凯迪拉克(Cadillac)，凯迪拉克去年位列第三，今年的第三名是日产汽车(Nissan)的英菲尼迪(Infiniti)。今年排名最高的仍是奥迪。J.D. Power没有向媒体公布全部排名。 A spokesman for BMW in China declined to comment on the survey findings Monday. 宝马中国发言人周一拒绝就调查结果置评。 Mercedes-Benz didnt appear in the top three in either year. A spokesman for Mercedes in China couldnt immediately comment on the survey results when reached Monday. 梅赛德斯-奔驰今年和去年都没有进入前三。周一记者无法立即联系到梅赛德斯中国的发言人对调查结果置评。 The survey gauges satisfaction levels among owners who have been driving a specific car brand for one to two years and who have visited dealers for maintenance or repair in the last six months. J.D. Power, which surveyed about 17, 000 car owners in the first half of this year in several dozen cities across China, doesnt publish the