Cosmetics industry the third wave - well-known brand.docVIP

 PAGE \* MERGEFORMAT 11 Cosmetics industry the third wave - well-known brand Make-up industry’s first wave, in the fall of 2002, Dalian show, then more than a dozen brands competing bloom, make-up industry thriving scene, but not a few years, the vast majority of brands disappeared in the vast sea. The second wave, in 2009, after eight years of sustained development, market size increase, we feel the spring to make up, cosmetics industry can create wealth. Third wave, there will be around 2015, when the market is well-known brand of the world, who will become the first Chinese to become the first well-known brand of make-up area, remains to be seen. No matter which became well-known brand, the brand will be similar eclipsed all the groups of agents, consumers will remember the first, became the first rolling in wealth. Dalian 2002 show, make-up brands such as have sprung up, make-up brand contests, and behavior among make-up brand, make-up brand of menacing. Whether it is foreign brands, or the local brands, foreign or local companies have been offering make-up brand, make-up industry, ‘Spring.’ All brand confidence, ready to go in a seemingly prosperous, three years later, few brands can survive. 2002-2004, almost all of the make-up companies, big toss big money-losing, operational needs make-up color guide, long-term service needs for personnel, when the store level, a year to digest about two million, an average of less than a month two thousand dollars, the money back to the dealership about $ 10,000, return to manufacturer of section only a few thousand dollars, the formation of the more frustrating the more lose money. Small toss a small money-losing, do not toss also lose money, because the market consumption is relatively small, resulting in high operating costs, riding a tiger must adhere, make-up become tasteless, do not bear to abandon the loss. Reality is very cruel, to make a vivid lesson on business, the end consumer awareness i