Crazy Summer Beer City Fujian War.docVIP

 PAGE \* MERGEFORMAT 6 Crazy Summer Beer City Fujian War Fujian is a province of beer consumption, the national per capita beer consumption in the third attracted a lot of beer circles eye, in addition, its rapid expansion into Taiwan, radiation, Zhejiang, Guangdong and other provinces of the southeast’s strategic position is also very important. Hui-chuan, Fujian Sedrin beer industry as a duopoly, the rage in the market for several years at the same time, Qingdao Beer, Yanjing in Fujian forces are strengthened, the Qingdao Beer in Fuzhou, Zhangzhou and Xiamen are factory, triangular base. Yan beer was acquired in September 2002 in Quanzhou, Huiyuan said that they would build an annual output of 300,000 tons of beer production base, with 400,000 tons capacity of Qingdao Beer quite precisely. Recently, the Yanjing also holding Hui-chuan, in one fell swoop would be the boss, Fujian beer industry for many years in the bag. The summer of 2003, Tsingtao Beer, Yanjing, Hui-chuan, Sedrin, Pearl River, as well as scattered in Fujian, large and small plants are being played out over 40 scenes good show ... ... Law of the jungle: Sedrin Jaws ferocious defensive attack Huiquan In the low-end market in the melee, Fujian years of beer boss Huiquan beer market share diminishing. Sedrin out, taste, price and Huiquan similar, but the operation of the market, Hui-chuan in the product updates, advertising, price wars and other marketing planning, both slightly less. This summer, eight degrees and snow Huiquan boutique boutique Tianjin 8 degrees at the low end market, engaged in a fierce battle. 2 The current purchase price of 24 yuan batch 2 / pcs (1 * 12 bottles, cartons loaded), sold 27 ~ 28 Yuan / piece, in the food stalls selling 2.5 yuan / bottle which is now the mainstream of consumer price of beer in Fujian . Previously Huiquan relatively large share of the hotel, the current hotel site is gradually lost. Sedrin rising rapidly the past two years, has won two consecu