Create a trend leading fashion - Pan-Ocean City Resorts positioning operators to promote the case of.docVIP

 PAGE \* MERGEFORMAT 24 Create a trend leading fashion - ‘Pan-Ocean City Resorts’ positioning operators to promote the case of As the saying goes ‘third-rate company to do product, second-rate company to do technical, first-class enterprises that brand’, while the real super-class enterprises, the face of fierce market competition, it is in the formulation of rules of the game industry has become the industry pioneer, to avoid competition into the non-competitive areas, such as unhindered as enjoy the market’s ‘first taste of soup’. This is a recreational project, in today’s ‘each leading the trend in 2035’ leisure and entertainment market, through innovation and a trend of marketing and to create a trend, a fashion guide, then it is particularly difficult and critical, otherwise it is bound to follow the trend into the the size of a vicious price war in the grade. In 2002, Shanghai, Pan Ocean bathing is in this city to follow suit and innovation on the dilemma of choices. In 1998, the clouds were as the first domestic Japanese-style spa, creating a new form of integrated large bath, caused a sensation in Shanghai, merchants followed suit made in Shanghai bath industry to super-speed ground to flourish. Time to 2002, more than 5,000 square meters in Shanghai has reached 50 or more comprehensive, the basic fare from 78 yuan / person fell to 18 yuan / person, the whole industry has to fight size, price competition situation. Pan Ocean Bath City, located in the center of Shanghai Jing’an District, a total investment of 15 million U.S. dollars, sales area of 32,000 square meters, design and planning to become Shanghai’s largest and highest grade comprehensive big bath. As early as in 2000, began the capital, but because of various reasons, has been dragged into a substantive stage until 2002, has missed the golden age of big bath. It was at this time to find us, started out after the plight of the six big success. Step 1: Comprehensive market research, breaking