Create Chinas Marketer.docVIP

 PAGE \* MERGEFORMAT 3 Create China’s Marketer This is a great contrast to the fact that: China, tens of millions of people the marketing force; China does not have a world-class marketing master. There are many reasons, has long been the marketing of biased contempt marketing, as marketing for the next renewal of extremely poor quality, non-school setting, is the crux of the problem. In the urgent need to improve the institutional setting, companies ignore the marketing personnel selection and training; salesmen ignore the lessons learned with the theoretical increase; experts and scholars to ignore the promotion of science and research; Professional Institute to promote a very neglected to teach and spread of scientific knowledge, resulting in the entire lack of social marketing to create a master environment and atmosphere. Thus, in the end to the social doctrine the process of a market economy, our sales personnel with their own most of the ‘clever’, there has been selling the ‘Chinese characteristics’:’ one to eat, drink two, three promotions, four winds, five bars, 6 arrange a match, seven pull, eight fight, nine hospitality, beauty Xian last resort ‘. Vulgarization of the noble marketing is really a shame the Chinese marketing sector. To improve the culture of bad socio-End to correct people’s right to sell the bias, is creating an urgent task of China’s marketing masters, this one. At the same time, reversing the marketing of personal experience as the traditional practice of marketing science is indeed the status of the second point. Marketing is a separate discipline, with management, economics, psychology, sociology, and statistics rationale of combining a comprehensive selection applied sciences. Marketing principles and methods revealed, such as market analysis, market segmentation, target market strategy and marketing mix (including product, pricing, channels, marketing strategies) are operating in the Chinese business market that must be