Create their own brand-name.docVIP

 PAGE \* MERGEFORMAT 3 Create their own brand-name In Asia, the rapid development of the company’s head of the family brand on the record is poorly understood, and even turn a blind eye, which is likely to be a vital part of their deadly. Rayma management Consultants in Colombo, organized by the seminar, Philip. Kotler (Philip Kotler), explains: With the implementation of trade control policies, technological advances and innovative competitors with the accession of a unified market disappeared, large market disintegrated. Power is transferred from the manufacturer to the retailers. Kotler is marketing management experts. As early as 70 years, his writings on the management of institutions has become a must-read material. In this case, but it should be emphasized, rather than abandon the brand created. Kotler said: amp;quot;The brand is a company created to grab consumers, and to maintain its position in consumer minds fundamental means. In a highly competitive market, the company’s primary task is to ensure the loyalty of consumers.amp;quot; Aimed at The majority of British companies with many years of profitable study, summed up the experience of four, one of which is well-known brands. Well-known not only refers to the well-known brand in itself, but also the customer should be able to associate a particular brand of product or service. Kohler said: amp;quot;For marketing purposes, creating brands and selecting the right markets, is as important as product positioning, creating the biggest brands in the consumer role is to occupy the minds of even greater weight.amp;quot; Brand in the minds of consumers to measure the size of the component, you can use consumer testing methods, to see how much can a regular consumer products company with a particular link. Kotler, said: amp;quot;relative to those T-shirt with a high profit, but more weight in the minds of consumers the company, because such companies have good prospects.amp;quot; Place in the minds of c