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Create a strong force model of the terminal 7
PAGE \* MERGEFORMAT 17
Create a strong force model of the terminal 7
For now, all enterprises, the brand image of the building between the terminal shape is almost similar to God, nothing less than the shopping guide, POP, affixed to, hoists flag, booth image, products and so on, but in the terminal to play the biggest role of sales Is not that? The terminal image of the works should not neglect the terminal building of internal strength cultivation should not be overlooked.
Have a good say: ‘Even if you are the world’s best product, best advertising, but it can not end consumers buy them, you can not complete the sale! ‘, How to build a strong end-to seize the psychological factors, daily consumption of consumers is the main factor affecting the terminal sales.
According to market research feedback, according to a combination of factors affect the terminal sales, sum up the terminal to create a strong force model was 7. 1, brand strength
Brand-building is also a permanent force of the topic, not the concept of a bubbling, advertising bombing, and other creative Merchants will be able to instantly build a strong brand competitiveness, which requires the text Huodun bones, and lasting long-term, step by step shaped accumulation of . America’s air-conditioning, general manager of domestic marketing, WANG Jin-liang who had said: As a major Chinese air conditioner market leading brand, the United States over the years a steady growth of sales volume and turnover due to excellent product quality In addition to the increasingly sophisticated methods of management and marketing tools, the with CCTV is also inseparable from the most influential mainstream media continued strong co-operation. The United States attaches great importance to the brand-building, CCTV bid for seven consecutive years, the U.S. effort to build China’s first brand air conditioners, air conditioner market in China to establish their own brands of the industry mainstream front-line position
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