Create brand-name play trump card.docVIP

 PAGE \* MERGEFORMAT 13 Create brand-name play trump card The continuous development of the socialist market economy, the tide, China’s GATT approaching, the market competition becomes increasingly fierce. How strong competitors such as the forest out of the textile market, a new way of marketing and, especially, of how the brand-name products to enhance economic efficiency, which is placed in front of our business is worth pondering a question. Now, two aspects, from the macro-and microeconomic theory to explore how to use brand-name products in practice to open an international sales market, improving economic efficiency of this problem: First, the role of brand-name products, meaning and connotation. As we all know, the enterprise’s focus on business, operating the key again lies in the scientific decision-making. Through the sale of practice, I think that the current product sales from price competition to quality competition and product branding competition to predict the next century will be even more intense competition, it will be world-class quality of the contest. We know that product is a banner business, people get to know a company by product, it decided to enterprises in the public image and market position, economic and social effects. Brand-name products are high quality, high trust, high market share, the concentrated expression of the high economic efficiency. The past one or two years, ‘famous hot’ is sweeping the land of China. Consumers favor brand-name, a company striving to brand conscious, the Government is also developing brand strategy. How to inspire and guide consumers to a correct understanding of brand-name products, and thus to improve the economic efficiency of enterprises and social benefits, this is the reality of economic life, an issue can not be ignored. What is the brand name? Brand. Means the process including the quality, variety, efficiency, market supply and demand factors such as a large area, rather than just ref