Crisis in the wind selective media public relations strategies.docVIP

 PAGE \* MERGEFORMAT 11 Crisis in the wind selective media public relations strategies In the past just a few months, only the food crisis after another. First, Sudan broke out in March incident affected the entitlement’s, McDonald’s, KFC and some other influential businesses, long after, Nestle it came to excessive iodine content of the milk powder incident, while at the same time appear There are bright ‘back to milk’ incident. All of these events across the country a huge influence behind the formation of all, without exception, to have the power of the media in the promotion. In recent years, the media is increasingly playing such a role would be a push to the cusp of enterprises. This trend Is it accidental do? I think not! How well the media deal with public relations in many cases will determine the survival of a business - after all, each one with a similar incident behind it with the bungee effect of sales of related products. Therefore, each one far-sighted business decision-makers and public relations staff should re-assess the potential power of the media, and do a good job possible countermeasures. A few degrees cool autumn: revaluation of the economic power of the media Recently a popular TV series ‘Shanghai a people’, a section of the eye from the plot is not caused author’s attention: a newspaper published in Shanghai, then the Ruonan a honeymoon couple to the United States, and examine the development of new American Apparel trend news. From such details can be seen as early as three to four decades on behalf of, the business has been very good at the beach with the power of media to achieve their communication objectives. The plot development is Ruonan gorgeous tailoring has become fashionable lady wife to buy trendy clothes hot spots. Today, as we carefully cut open the old Shanghai plot the contents of the film business competition can still see a lot of mixed media, which has become an important position in the enterprise competition.