Crisis management of the media Gonglue.docVIP

 PAGE \* MERGEFORMAT 13 Crisis management of the media Gonglue Media is a crisis approach. Is also the key to crisis control. Media is a typical double-edged sword, waving it well, you can defeat the invasion of the crisis; waved too excessive, it will hurt itself even deeper crisis. Media Gong Lue can be summed up as ‘4 1’ A system: from specialized departments and the media to communicate, to establish friendly relations. One voice: the company’s external speak with one voice, by a designated spokesperson who made the statements. An attitude: for all media and journalists are frankly stated treatment. An image: external image to ensure consistency. Here we divided into two sections to explore. The first ice three feet thick cold day, in their daily work, and establishing good media relations; second is a crisis comes, Threatened chaos, methodical, access to information dissemination initiative Right. Section I: ice three feet thick cold day: a good relationship with the media. Construction enterprises in the channels, there are two aspects, one logistics channels, primarily resellers and end; second channel of communication, mainly the media. Ice three feet thick, cold day. To seize the initiative in a crisis comes, we must in their daily work with the media to build mutual trust and win-win partnership. A) high-level thinking should be a high priority. From a business perspective, the overall situation of the company executives known and understood, can be targeted, strategic manner and the media, effective communication and exchange. From the media point of view, high-level contacts with enterprises in order to grasp more realistic and more reliable first-hand information. In addition, the company executives to communicate regularly with the media, will win the goodwill of the media. 2) to establish a high-quality public relations departments, and creating a culture of corporate public relations. A public relations department of the four profess