Crisis in 2007 read- bribery storm.docVIP

 PAGE \* MERGEFORMAT 9 Crisis in 2007 read: bribery storm Were encouraging in 2008 has come, the people began for the upcoming Beijing Olympic Games most exciting time, let us look back in 2007 if the enterprise crisis of public relations events, can use the ‘record number’, ‘the form of different’, ‘ far-reaching ‘and other words to sum up. In 2007, from the IT, mobile phones and other new industries to the automotive, food, clothing and other traditional industries, from the Mercedes-Benz, Siemens, Dell, Procter amp;amp; Gamble and many other leading brands to the global industry Hi-Tech Wealth, grains temples and many other domestic non-mainstream businesses, are experienced a crisis of public relations ‘disaster’; and if the fuse from the crisis point of view, not only all kinds of unexpected events, product quality problems, network exposure, advertising storm, gray transactions and other traditional factors, and even lay-offs within the enterprise incident and the product standards and other factors, can make the enterprises have experienced a crisis public relations test. Although the 2007 crisis complicated business, form different, but now can be summed up, there are still many commonalities exist, in order to better restore the 2007 crisis of the relevant enterprises, understanding the impact of crises on the company, and help domestic enterprises establish a correct sense of corporate crisis management, the implementation of a comprehensive risk management strategy, and now let us work together to interpret the enterprise crisis in 2007. Key word: bribery storm Objectively speaking, ‘bribe’ for the business community and the general public, is not what the new term, is almost accompanied by the emergence of human society, bribery and gray transaction also generated. In recent years, the business community, the trapped in the bribery and gray are many examples of transactions. But in 2007, many famous enterprises at home and abroad have been linke