Cross-sectoral approach to health care products marketing used-.docVIP

 PAGE \* MERGEFORMAT 11 Cross-sectoral approach to health care products marketing used? OZing digital word learning machine, recently in the province of TV, newspapers, media and CCTV frequent appearances, such a marginalization of high-tech products is not, in 2004 achieved sales of more than 540 million yuan, “Le smoking” Smoke-free non-coated non-stick frying pan for a birth, they were heavily concentrated in the newspaper to publish advertorial and telephone sales of marketing practices, to promote the smooth realization of new breakthroughs, “An anti-Chi” car anti-friction agents have changed their fierce fierce TV advertising, a shift to running fullnewspaper ads, specializing in the hearts of consumers, successful comeback ... ... What is surprising strategy and means to market these products in a short time became the dark horse of it? With this question in which we interviewed a very experienced team of Executive doorway Mr. He Fang lizards, these products have a common features, are highly creative approach to marketing health care products applied to other industries in marketing the product, completely change the original marketing of the product model, to the marketing industry has brought new ideas to stimulate a more flexible and diverse marketing practices and techniques. Product positioning marginalized As “easy to remember”, “Le smoking” in which these products industries, the threshold is relatively low, quite a mixed bag, competitive chaos. The face of such confusion competitive situation, how you explore the market opportunities and to excel in it? Marginalization of the main route is to take. “Le smoking” Smoke-free uncoated frying pot, a typical strategy is to use marginalized. The one hand, “Le smoking” hold high the banner of smoke-free, to health, fashion, environmental protection its core concept, step, gaining on the traditional side of the pot industry, on the other hand, in 2004, “Teflon crisis” makes the cookware indust