CS- Marketing a new strategy.docVIP

 PAGE \* MERGEFORMAT 10 CS: Marketing a new strategy Into the 90’s, when domestic enterprises have to import CI design, the Japan and the U.S. and other western countries be replaced with the CI way of thinking is quite different marketing strategies for CS. CS is the English abbreviation of customer satisfation, meaning ‘customer satisfaction’. If the CS compared with planned marketing strategies and CI can be found: CS starting point for considering the problem is the customer, CI is to establish a corporate image; CS to establish the enterprises as customer service, so that customers are satisfied with the system, CI is still out of can not sell color. Thus, in terms of business philosophy, CS deeper than the CI, the more consistent. CS marketing strategies constitute the main ideas and concepts methods, the practice has had a long business accidentally before, but as a trend appeared in the 90s. CS Marketing Strategy boom began in the automotive industry, and then guiding people home appliances, computers, machinery and other manufacturing industry, is now extended to banking, securities, transportation, tourism and other service industries, significantly more than CI design trend. Well-known American scholar Peter Drucker once said, ‘marketing to the full knowledge and understanding of customers, so that the product or service to fit customer needs. ‘CS Marketing Strategy’s guiding ideology is that all the business activities of enterprises should meet the needs of customers from the start to meet customer needs in order to provide products or services for corporate responsibility and obligation to meet customer needs, so that customer satisfaction for enterprises business purpose. Japan’s largest cosmetics company - Kao 10 consecutive years of cosmetics sales in Japan ranked first, its general manager has said that Kao’s every employee to meet the needs of customers to work, customers need is Kao’s needs, Kao’s all business decisions are for the purpose