Customer demand or product-oriented profit-oriented.docVIP

 PAGE \* MERGEFORMAT 14 Customer demand or product-oriented profit-oriented Customer-oriented era of so many companies busy in response to the diverse needs of end customers, more businesses to develop a series of business model around customer needs reorganization plan. However, this approach Querang both of these enterprises are in their own customer satisfaction and business profitability dilemma. This article will discuss this connection, that the manufacture of the retail industry in ensuring product quality is the core premise of a profit, is not unlimited in order to meet different customer demand of the product line. June 1, 2009, General Motors CEO Henderson (Fritz Henderson) appears in the New York Southern District Court, filed to enter the ‘bankruptcy reorganization protection’ applications. After numerous restructuring and the government rescue, after General Motors in the first 101 years starting from zero to try to rebirth. As we all know, GM (General Motors) The reason why fine-sounding name ‘universal’, that is meant to meet the needs of various income groups of the car. General Motors was originally established as a holding company to acquire other auto manufacturer, GM’s multi-brand joint strategy, the Chevrolet is defined as the ordinary people can afford cars, Pontiac and Oldsmobile, compared with mid-range , Buick is the premium brand, while Cadillac is the luxury sedan. These different grades of GM’s brand portfolio, designed to meet the needs of all income levels, car, universal success of this strategy will be the world’s largest grid Motor Company. However, as Japanese companies started to compete, common customer demand-oriented strategy began to setbacks, the market share decline and shrinking profits as obstacles to development. In order to preserve market share, to meet the needs of different target customer groups, sub-brand was born more complicated were the product categories and product lines, GM has entered a balance betwe