Customer Day- Innovation Festival Marketing.docVIP

 PAGE \* MERGEFORMAT 10 Customer Day: Innovation Festival Marketing For the insurance industry, sales of time has always been every second counts. Accounted for one third of the holidays throughout the year, has always been valued for the insurance industry. In the holiday of Spring Festival, 51 and 11 golden weeks even more is the insurance sales of prime time. September 25, 2007, the Chinese People’s Insurance Company (hereinafter referred to as the People’s Insurance Property Insurance) section of the first clients was officially launched. From September 25 until October 20, PICC P amp;amp; uniform nationwide launch of three main activities: Changxiang Zijia joy, People’s Insurance truth escort ─ 11 Golden Week Zijia You customer service operations; to celebrate the Chinese people PICC P amp;amp; 58th anniversary of the Thanksgiving unlimited service Unlimited ─ customer experience and customer’s Day thank the weeks activities; the People’s Insurance passion for the Olympic million copies of the insurance Xian love and jointly build a harmonious family, builders of the Olympic venues ─ insurance, care for their children. Experts believe that PICC Property Insurance customers in 11 held during the Golden Week Festival, at the same time for the segment of the market specific services product is a breakthrough for holiday marketing and innovation. And innovative service offerings PICC Property Insurance launched in 11 of this Golden Week Zijia You customer service operation is the customer during the festival attracted the most attention, but also the most challenging task is to focus on the customer festivals, while the whole Customers festival highlight. In a nationwide campaign against Zijia You customers insurance protection and value-added service activities, this first of its kind in the domestic insurance industry. China, PICC P amp;amp; Customer Service Management Jiang Xin-wei, vice president, said: ‘11 Golden Week holidays, travel, customers,