Customer Information Management refinement lies in the planning.docVIP

 PAGE \* MERGEFORMAT 7 Customer Information Management refinement lies in the planning In a highly competitive environment, more and more companies realize that customers are the most scarce resources, is the company’s wealth, regardless of the development of new customers, or the interest of customers, customer information management is the most basic and most important work, many companies have the customer information as the company’s core assets to manage and maintain. However, the current domestic companies in customer information management, there exist many problems, such as: 1, the value of customer information management, lack of awareness, or has recognized the importance of managing customer information, but the lack of information management methods or actions, customer information, little, incomplete, and the dispersion, vulnerability to loss. 2, customer information are many and numerous and scattered in various departments, staff hands, lack of centralized management of information; 3, despite the customer information, centralized management has been achieved, but due to lack of clear purpose of information management, information management application inefficient. 4, the lack of customer information, analytical capacity, there is no customer information into full play its due role. The above problems arise the most fundamental of the original Wai is a lack of customer information management, purpose and understanding of the role, there is no focus on customer information management, to carry out the purpose and role of information management, information management, enabling customers to stay up for the management and the management, is to say, large sector companies did not really clear understanding of their customer information needs. Customer information management reflects the company’s customer management thoughts and ideas, there is no clear management thinking and ideas, to collect more data, applications and then high technolog