Dairy market the new year war.docVIP

 PAGE \* MERGEFORMAT 8 Dairy market the new year war Dairy World War, from the dairy products began to appear, to Mengniu accession intensified, the major dairy group have used a variety of marketing tools, and opponents want to force a showdown, the potential competitors spare piece of cake dairy market , from the Shenzhou fire of Heaven has a Mengniu, Yili and the Olympic Games and then pull, Mengniu also manufacture Super Girl national pastime, their movement has aroused the concern of many industries, but also elicited a lot of competitors, other industries Big brands also started the manufacture of dairy products in an attempt to share. 2006 will begin a new round of tough fight. This year’s yogurt war war is imminent, the terminal promotion is in full swing. The mall, see the bright yogurt doing promotions, 125g * 8 cup, promotional price was 7.6 yuan, look Mengniu, and the same packaging Mengniu sold 7.8, but it also presented a cup of the same, relatively speaking, Mengniu cheap and Mengniu visibility, popularity relatively higher, this year’s Super Girl but also it increases the capacity. The Erie flavor yogurt cup promotional price actually to 4.99 yuan / box. There are many products the price is almost a bright bottom line: a bright bags of pure milk from the original 1 yuan / bag down to 6 pt / bag. At the same time, many dairy enterprises want to use the incident light to seize the market, most brands of up to 50% drop, and even the ‘milk price of cheap water’ phenomenon. Mengniu, Yili, Sanyuan, Sanlu, a new hope, etc. 1000 ml Tetra Pak has more than 8 yuan from the original, down to the current 3.5 per ~ 4 per hour, 250 ml Tetra Pak Pillow from 1.8 yuan All of the above down to 1 to 1.1 per hour, Tetra Pak milk has dropped to below 1 yuan per bag, 250 ml Tetra Pak yogurt beverage from 2 yuan to 1.5 yuan. Why is there yogurt in this year’s price cuts do so much? In addition, in order to light in the past strategic point of view, he never focused