Data decryption CCTV tender- Wine performance remained strong.docVIP

 PAGE \* MERGEFORMAT 6 Data decryption CCTV tender: Wine performance remained strong November 18, Mei to Center of China Central Television, bidding for gold resources in advertising as scheduled. This reporter has learned, this is also the last time CCTV Umechi Asia advertising tender was held, in 2009, was as an economic barometer of the tender will be User hailed as ‘big pants’ in CCTV’s new site was held. The downturn in the global economy against the backdrop of this tender of particular concern. More than 10 hours after the end of the tender result is somewhat surprising: Even though everyone is talking about the winter, but the China Central Television is still the total amount of advertising tenders reached 9.3 billion yuan this new record, up 15%, CCTV host Wang Qian face of this result is also blurted out: ‘Who says that the financial tsunami coming, I think have passed’. Olympic years later, white hair force According to a press to get the results of the tender analysis shows that apart from financial and insurance industries in which a significant increase in, the liquor company’s performance was equally impressive, in addition to Maotai, Wuliangye, Tsingtao Beer, Yanjing and other regulars, Langjiu, fresh wine, snow, and Giant Group’s gold wine has held up quite well. As can be seen from Table 1, alcoholic liquor is still the main force in television advertising. 08 Olympic year in order to Qingdao Beer, Yanjing, the Great Wall, led by Olympic sponsors made a collective force, in addition to regular marketing activities, the central city of those firms advertising has become the focus of each company. As the liquor trade has been excluded from the Olympic title sponsor, the liquor industry is also to find ways to try to influence the CCTV platform for manufacturing, but from the effects of these non-Olympic marketing point of view, is not obvious. With the arrival of the Spring Festival in 2009, many liquor companies, begin to exert: Wuliang