Dealers death trap.docVIP

 PAGE \* MERGEFORMAT 16 Dealer’s death trap I engaged in marketing and management for nearly two decades, has witnessed many ups and downs dealers. Eighties, the planned market, the ice had just been broken and poor supplies, a seller’s market prevailed. Some come from out of state-run system, a forerunner, by virtue of the relationship between the already accumulated nearly a fortune overnight. Dealer with the tone of that time is ‘a few amount of money to soft’. Into the nineties, the brand became popular operation, the operation of the dealer is operating almost gambling, that advertising intensity of big manufacturers, distributors of funds and that companies on the pound. ‘By those who enjoy the cool tree good’. Almost a successful brand behind, creating a large number of 10 million of the rich. When entering the twenty-first century, the myth of property less and less dazzling products, seamless drill is not advertising hype of the corporate lobbyists, as well as keep track of the operation trap; to the door, such as Li-book dealer of ice, more immersive abyss . A slight mistake, you fall into a death trap. I recall some years ago, two decades had hit the big time dealers who have how many still alive, the original area. Or to change jobs or retire, or close down. Be able to dominate the field in circulation that have been scarcer. Say that in recent years, the melamine incident, grains, simultaneously so that the number of dealers drain bankruptcy. The reason one hand, the industry is not standardized, enterprise profit-oriented; the other hand, the risk of the meaning of anti-class dealer weak, management is loose, the short-sighted eyes. To sum up the past two or three decades, dealers their ups and downs, when the attention to prevent death in these traps. Death trap 1: The factory promises are too superior, the product featureless; The recruitment meeting in the spring and autumn, marketing hype and brand to promote a single page; the various com