Dealers do have a personality.docVIP

 PAGE \* MERGEFORMAT 12 Dealers do have a personality Recently I visited two dealers companies. Wei-huang, a food company of Fujian, the company was born in 1979, two young co-created. In 2004 their business was bad, the monthly sales of 6,000 yuan. After a four years, their company’s sales reached 70 million. Another one is the wine city of Hebei Xin Shun, this time the company created in 2006 and spent two years, the company’s Group buy up more than 300 customers and has become a traditional distributor of the most powerful competitor. Although not in the same region, but the two companies have a common distributor: the rapid rise in the short term, geometric growth, surpassing the 10-year development of the ‘predecessors’ were. Behind in high-growth, is a unique development philosophy, that is, the traditional distribution methods can not come to the fore, and they insist that the personal development of more valuable. Dark horse of Revelation From the speed of development point of view, these two companies can be said that the local dealer in the field of dark horse. If it is said in the last century 90’s, by the rise of a good brand, continuing the development of this traditional distributor routes, the two companies can not be called a dark horse. The value of their biggest draw is that, in this small, in the best brand is ‘senior’ when they hold in their hands, but also can quickly rise and has exceeded the scope. Wei Huang, Fujian food companies mainly based food agency, at an early stage is also faced with the predicament without good brand driven. In this case, according to the conventional development model, select the brand, looking for the second groups, the end result can only be porters, let alone beyond the local dealers had large. As a result, the company’s two founders CHEN Wei-Li and Huang Ji Huang did not choose the way large distribution, but rather start from the supermarket, all the energy and manpower are put on the supermarket. By