Dealers gold in the composite channel.docVIP

 PAGE \* MERGEFORMAT 7 Dealers gold in the composite channel Channels are to survive soil distributors to maximize the value of channels, distributors in order to achieve sustained profits, in order to solidify his spot in the status of peer-to win the game and manufacturers qualifications. With the upstream manufacturers and downstream changes in the terminal, dealers began to adjust their earnings models, in which composite channel model is the dealer to adjust an important direction. Compound channels can also be interpreted as channel mix that, according to manufacturer product characteristics, downstream end-demand, two or more than two channels to be combined, and through an extension of similar products to broaden the width of the channel. Businesses concerned about the compound channel Sinorama July 16, 2006 organized by the ‘China Development Forum, sugar amp;amp; distilling industry, dealers (Shandong)’, we have issues of concern to the dealers conducted a questionnaire survey, of which 283 were related to the access problems referred to a reference rate of 56.6%. Distributors operating simultaneously in these two channels for online merchants to 34.9%, of which ‘Hotel + circulation of’ the largest number, accounting for 43.3%; the same time, the operation of three or more channels for online merchants to 37.2%, of which ‘Hotel + flow + Group buy ‘the largest number, accounting for 25.0%; single-channel operation accounted for 27.9% (see Table 1). We found that a significant proportion of the various channels of business, reflecting the current of any single channel, its leading role more and more weakened, most notably the leading role of the hotel. The data from Table 1 can be seen in the composite channel model is increasingly being stores. Then, the root causes of this complex model of what dealer channels, how should the completion of the organic combination of channels to choose their own model, part of the solution channels of the key. Bre