Deceive and plunder- China Brand Critical.docVIP

 PAGE \* MERGEFORMAT 15 Deceive and plunder: China Brand Critical By ‘successful marketing’ and the new generation of market monitoring agencies to complete the ‘2004 China Most Competitive Brand Survey ‘reveals:’ the most competitive brands’ in the annual Top 32 industries, the Epson, Sony, Nokia , Rejoice, Oil of Olay, Master Kang, KFC, Nike, Shell, uniform and many other foreign brands of consumer routed to the competitiveness of the first, where Master Kong, and Oil of Olay each won two first, cosmetics, digital cameras, mobile phones, beverages, shampoo, etc. In many industries, 23 have been occupied by foreign brands. A year ago, the 27 industry rankings, foreign brands accounted for only 11 first, last year rose to 15, with the mainland to compete against the brand. Advantage of China’s domestic brands fall of almost the whole army! The wide range of brand survey, revealed again the track of the changes in the Chinese market for many years, while local brands of China-based operation of low-level wake-up call! I always study of multinational brands and local brands to differentiate between the operation, but also concerned about China’s domestic brand-oriented operation process, but I regret that I currently frequent media appearances in a variety of local brand, do not good, are not optimistic because I discovered the well-known local brands in the actual operation is full of opportunistic fraud and looting even the nature of the consumer good, ignorance as their bargaining chip in the development of enterprises and even many businesses to stay ... ... at the lowest level of enterprises the operational phase, an excessive focus on immediate interests, ignoring the long-term development of the brand, such Banded folly, it is highly likely to ruin their own future. Let us look at the brand status of domestic Chinese enterprises bar! Criticism 1: empty word games, and to justify the core values of Chinese enterprise’s brand of very short history of op