Decanter Product Market Situation and Countermeasures.docVIP

 PAGE \* MERGEFORMAT 13 Decanter Product Market Situation and Countermeasures China’s wine culture has a long history of excessive drinking and damage the health of the things that often happen. Look in daily life, wine is almost everywhere. Similarly, the well-known sobering market, market space is very large, China has nearly 500 million drinkers, including the identity of the wine people standing less than 1%, or 5 million people, then this five million people per person per year, if consumers’ hangover, sobering-up ‘products 720 (an average of every 10 days, spending 20 yuan terms), then this market alone, sales of up to 36 million. According to the relevant investigative bodies of the questionnaire data show that in 2004 China’s health care products market, sales of 60 billion total. Thus, a sobering-up product, but the formation of market size, its market capacity will be much higher than the health products market. For this reason, numerous entrepreneurs are optimistic about the markets, all have resorted to all kinds of ‘tricks’ to the operation of the market. According to incomplete statistics, up to now, the domestic production of ‘sobering’ products business not less than 50, but so far except Shenzhen Neptunus in the market, there is a little bit of performance, the other company’s products are in the infant stage, would like to The enterprises of the moon, pity that they are low in the sky falling and the disabled is not a light, enterprises ‘vitality’ strongly discourage. Now ‘sobering’ market so the two extremes: on the one hand there is a vast market space. As long as we open the page click on ‘drunk’, then the result of ‘drunk’ and a variety of cases triggered by news everywhere; we read the newspapers, almost every day you can see ‘drunken incidents’ reports, such as the recent one two months in the case are: February 6, 2005 ‘Chutian Metropolis’ drinking, drinking, drunk neighbors Cheng Chou February 26, 2005 ‘City Times’ drunk pulled a k