Defects in the northeast of wine as a whole.docVIP

 PAGE \* MERGEFORMAT 9 Defects in the northeast of wine as a whole Wine seems to northeast Jiushi drifted outside the mainstream of the local community, in Shanhaiguan east to the north of the regional market, dreams of, behind closed doors, the formation of the ‘independent kingdom’. However, the overall defects in the northeast of wine seems to be a result of this unique geographical location, local culture and gradually become intractable. △ tyrant, and the guerrillas Pattern of the Northeast Jiu Shi, regional separatism obvious. Heilongjiang, Jilin, Liaoning has a powerful real estate brands, respectively, firmly separatism market, become a ‘tyrant’ style brand. ‘Tyrant’ in their respective markets, product lines on the market form a full coverage. If Heilongjiang ‘Longjiang Dragon’’cellar’’Peking University wealthy old warehouse’; Jilin, the ‘Tao River’’椾 tree child money’ and so on; Liaoning ‘dynasty, Nian Wu’. In addition to these strong regional brands, the north-east around the city, county wine market, small and medium enterprises, respectively, a large number of middle and low product, become a ‘strongmen’. From ‘outside multinationals’ arisen out of some of the brands, such as ‘black earth’’the old village’ to Ling Li guerrilla marketing Raiders, to seize the city of the brand Di Dangjiu lack of market opportunities, break through Hebei, Henan, Shandong, Jiangsu and other places market to differentiate the marketing, the promotional strategy for high-grade liquor applied to Di Dangjiu long-range raid on the city. For a time, Jiangbei wine ‘guerrilla brand’ as the Nurhachi cavalry, to the Central Plains Jiu Shi launched a blitzkrieg. But because these brands in the market than the brand marketing of predatory marketing orderly promotion, it is not possible to develop a strategic market or brand market. But for the Northeast in terms of wine, ‘guerrillas’ success has brought pleasure, so that the northeast wine seem to see the dawn of development