Dealers terminal ones who enjoy eating we supposed to-.docVIP

 PAGE \* MERGEFORMAT 12 Dealers terminal ones who enjoy eating we supposed to? Moderator: Wang Feng Society Invited guests: Fan Yunfeng, vice president of Marketing Association of Henan Province Weihai Heng Fa Sales Company General Manager Yang Yuheng Difficult cases Great guests consultation The implementation of the policies and interests is the key She-Feng Wang: Factory order to enhance the competitiveness of products in the market and expand market share, ones who enjoy lower prices to consumers, this situation is not uncommon, but the most crucial question is ‘profit’ we give it away totally made the wedding dress for business, consumers did not receive benefits, the original manufacturers in order to establish a strong market ‘pull’ force of good will have come full 180-degree turn - on consumers ‘pull’ force of the business has become the ‘push’ force , and this sudden ‘push’ force can achieve good efficiency, it became Gengrang manufacturers headache. Fan Yunfeng: Indeed, there are many enterprises have experienced CEOs to reflect the above-mentioned case, they often find themselves operating policies developed by seamless, dealers will soon be implemented, but they did not expect manufacturers to lower prices to dealers own profits into their own pocket. Manufacturers have really helpless. She-Feng Wang: Why do manufacturers to develop management policies to the dealer can not be implemented for the effective implementation of it? Fan Yunfeng: Here there is an opportunity cost, assuming that the dealer operated by market share, regional mineral water per month for the 1000 box, then the manufacturer to adjust the policy if the dealers do not seriously implemented its own can easily get more than 3000 yuan, why not? We can see from the table below, if the manufacturer told the dealer that he will seriously implement the new policy if the product can be achieved sales of 2,200 boxes, or 1833 box (all assumptions) or more, manufacturers will