Dealer Management four principles.docVIP

 PAGE \* MERGEFORMAT 4 Dealer Management four principles More and more sales staff complain that the market is now not only more and more difficult, but dealers are increasingly difficult to control, more and more disobedient, not always in accordance with the requirements of corporate and marketing plan for business development, resulting in program the implementation is not in place, sales targets not be met, reason for the majority of sales staff create problems in managing distributors, resulting in the work of non-integrability of dealers. The practice of individuals working personally believe that the management of the dealer must follow the following four principles: The principle of one, exercise is better than precept In the dealer’s management, we often see a lot of marketing staff in their work often tells dealers how this work should be how to do, that work how how just saying one, but rarely by and action, the results of Dealers are often very confused, resulting in accordance with the required work can not be completed so that good programs and approaches can not be achieved, the final delay is the market saying goes, ‘The power of examples is endless,’ work in the marketing of marketing personnel to take the lead in In telling dealers how to do that, how to do the method at the same time, if set an example with a hands-along with dealers and business staff to do, will certainly play a multiplier effect. Principle 2: to divert emphasis on the constraints For the dealer management, corporate and business personnel management system focused on the Distribution of conduct is bound to be how dealers can not be how to achieve the business purpose envisaged, but the end result is often less than ideal, as we all know that Dayu flood control as simple as that taken to ease the way to the final rule was able to serve the flood, the same is true for the management of dealers, if we tell the dealer is to achieve the purpose of methods and behavior, rat