Dealer market development Trilogy.docVIP

 PAGE \* MERGEFORMAT 7 Dealer market development Trilogy Steady growth of the market important than anything else Dealers agents of the regional market, as manufacturers do market What is the goal? Some people think that is the sales, it was considered to be the market share, it was considered to be profitable. If I tell the dealer who have a lot of dealers who have access to these, but later lost, they will certainly not surprising, because such a thing taking place almost every day. Dealers need sales, but needs a stable sales. Dealers need for market share, but needs a steady market share. Dealers need to profits, but needs a stable profit. Dealers do not need a short-lived boom, they need most is market stability, sustained growth. The evolution of a stable market New product development, new markets, to the formation of a stable market, roughly to go through three stages: Phase I: Single-product breakthrough In general, the early market development, the manufacturers and dealers are unable to carry out multiple products at the same time at the same time promotion, therefore, had to rely on a single product of the momentum in the market to form a good start. Single-product breakthroughs need to do a good job in the following areas: First, selecting the right one can be on the amount of mass product. A single product breakthrough goal, to form a sales network, and only on the amount of product in order to be able to form a complete sales network; second is the formation of brand awareness, only to have the brand product on the amount of influence. Secondly, the formation of explosive Distribution market coverage. Distribution need explosive speed, distribution volume, market coverage high. Explosive Distribution can be reached the following effects: First, let competing products caught by surprise, in the competing product before the adoption of new policies quickly Distribution; second terminal will form the fast Distribution momentum to the se