Data integration and system workflow capabilities- customer premise distinction.docVIP

 PAGE \* MERGEFORMAT 7 Data integration and system workflow capabilities: customer premise distinction Not long ago (by the end of May 2002), person in charge of Industrial and Commercial Bank of China revealed that Chinese banks are brewing accounts for less than 100 yuan fee. The responsible person charged in the interpretation of the reasons, said that Industrial and Commercial Bank of China has 100 million individual customers, the company has 400,000 customers. Among these, 100 yuan 20.18 million in the account. The average deposit accounts is only 13 yuan. Banks manage the cost of 100 yuan accounts and management of an account for the cost of one million yuan basically the same, for 100 yuan less customers, the banks do is to lose money. Is not as simple as 100 yuan deposit crossed Since Citibank entered after the individual business to collect service charges for low-end customers and thus trigger a controversy and discussion, more and more enterprises are beginning to realize customers should be treated differently. Equal treatment of all customers in the implementation of customer relationship management strategy, enterprises can hardly imagine. I have another one ‘analytical CRM customers in distinction and one to one marketing’ that has done something elaborate. However, the customer relations strategy (CRM) related to all aspects, if we needed a fill immediately what spending alone (or in the amount of deposits in the banking industry) as an indicator to distinguish between existing customers often can not solve too many problems, and even Instead, they will not only solve the problem of the relationship with customers distanced themselves. After all, Chinese banks have existed for decades, and just joined the domestic terms of innate and acquired foreign banks are very different. Chinese enterprises to learn from some of the specific practices of foreign enterprises at the same time, but also to the concept of customer management processes and t