Dealer Management infiltration model outline.docVIP

 PAGE \* MERGEFORMAT 8 Dealer Management infiltration model outline Background: Dealer Management has been a fast moving consumer goods companies must face an important issue. Distribution system for the implementation of the enterprise, the dealer is the most important marketing resources is one of the companies in the market channel design is the most critical aspect. Dealers directly determine whether the company’s products can enter the target market, dealers directly determines the quality of the market is good or bad, it is no exaggeration to say what kind of dealer what kind of market! With the development of the entire FMCG sector matures, the degree of market competition has become increasingly fierce, companies compete for resources for high-quality dealers have become fierce, and a considerable part of the market dealers through ‘baptism’ and their own learning and practice with a lot of advanced market concepts and methods of the traditional enterprise relatively extensive dealer management approach (too much attention to customer relations, simply take the gift promotion Yahuo, etc.) has been difficult to get recognition dealers! Enterprise management methods must evolve dealers in order to adapt to new forms of needs. The author, after 10 years of first-line market dealer management practices, raise Dealer Management emphasized the ‘infiltration’ concept, and the formation of a complete set of dealer management ‘infiltration’ model. The main essence: Enterprise dealer managers in the sophisticated data analysis, based on the adoption of normative execution of specific and detailed dealer management actions to maximize boot dealer relatively limited resources (human, financial, material ) into the company’s products come in to help dealers overall business growth based on the realization of the enterprise product sales continued, healthy growth! Model plate Dealers Select infiltration route Dealer Management Data penetration Deal