Dark horse Rear Window- the farmer attempted exercise our steam tea.docVIP

 PAGE \* MERGEFORMAT 4 Dark horse Rear Window: the farmer attempted exercise our steam tea The summer of 2005, quietly Yuan Shi, and popped up in previous years, there is always the case of dark horse compared to the beverage market this year, slightly quiet. Some industry insiders believe that experienced in 2003 the ‘juice drinks’ war and in 2004 the ‘functional drinks’ After the war, the beverage market this summer, the lack of bright spots are getting ‘no subject’ variations. Throughout the past years dark horse, Nongfuguoyuan, pulse, he or she water and Wong Lo Kat in varying degrees, without exception, of containing the rise in the concept of marketing. In the competition has been much over-beverage market, using the concept of marketing to launch new products in the short term can really achieve a multiplier effect. However, if there is no follow-up to the brand connotation of building-related actions, then the fast-speed death fate of sight. In fact, the new silence of individual brands and the decline already in full swing once the beverage marketing industry, has sounded the alarm. In this year’s market, we see that as new products, Yangshengtang owned subsidiary Nongfushangquan Inc. last year, farmers steam partial listing of tea and the tea and the unity of King, Coca-Cola’s Minute Maid Orange and other particles failed to become a dark horse will be out to kill. Perhaps the concept of bombing after the Shenmeipilao very difficult to make new products, as in previous years because of eye-catching, as driven by consumption; it may be the market mechanism, the trend of rising marketing costs, enterprises gradually return to rational brand building and integrated marketing Shiran. Among them, the farmer steam tea as a new product this year, a large move, said head of the bell was originally Yangshengtang furtively glance furtively glance generous well-built, but because the ad creative areas of controversy who were off the air, which directly resu