Daoguang Nian Wu vanity behind the crisis.docVIP

 PAGE \* MERGEFORMAT 9 Daoguang Nian Wu vanity behind the crisis A few years ago, Daoguang in Shijiazhuang market with great success, followed by opening up the national market began to accelerate. The face of the Northeast for more than middle and low alcohol products in the national market within the framework of a collective weakness, Nian Wu Tao-kuang in the range of the market situation? The province and other provinces on how the overall market performance in what? Provincial markets, a stable there Kunrao Overall, Nian Wu Tao-kuang market in the province is relatively stable, the market price of a mainstream product in the 20 ~ 50. Dalian market as an example, a dealer told reporters in Dalian in 2006, Tao-kuang sales of 3,000 million, in 2007 estimated to reach 40 million yuan. In the red ‘high’, the dynasty, Nian Wu also achieved certain results. Dalian Tong Ling Wine Manager Zhang told the author, and Dalian on the market for more than 100 yuan dynasty Nianwu sell the products better is ‘heaven’ and ‘five-year cellar’. Among them, the former food channel to sell more than 200 yuan. Shenyang dealer Zhuojing Li said that in the food channel dynasty, selling wine is better tribute, in the middle and high-end restaurants priced at 200 yuan, even up to 300. While the market in the province, the impulse Nian Wu Tao-kuang ‘high’ achieved some results, but its overall sales peak in 2004 and 2005, the last two years hit the market by other brands has slipped. Jinzhou to base camp, for example, Daoguang Nianwu position in the market although they are still relatively strong, but still has been the impact of Luzhou products, especially in the food channel, 100 yuan more than in the market, both the original Tao-kuang Huang Pao and the blue robe Luzhou has been series of shocks, such as food cost around 200 yuan Chen Luzhou six-year price of 160 yuan for the first song about dynasty, Huang Pao formed a definite threat to (for details see the ‘big food ‘2007 y