Dealers Yetai crisis and turning point.docVIP

 PAGE \* MERGEFORMAT 17 Dealers Yetai crisis and turning point Channels, what happened? What happened? Would what? In recent years, distributors have encountered unprecedented pressure. First, operators, manufacturers or brands are increasingly adept at assessing the value of dealers. They are given a higher profit margin, they will require dealers to bear part of the ‘channel operators’ responsibility; otherwise, it is only to ‘porter’ money. Zhuge Liang Kingdoms wine, and many brands, do not give dealer pressure: on their own to pay admission fee for themselves bad and doubtful debts, and all other risks (The ultimate ability to fully honor its commitments not yet known); but only to a very modest spread. Dealers complained that: ‘We are but a well-funded porters’. While others model that gives dealers and profits, but require dealers to bear the ‘additional burden’. Yantai Wall wine, such as ‘marketing business model’, Jiannanchun’s gold Jiannan the ‘Jinjian marketing’ model, Jiannanchun taste of its products ‘item sales’ mode. Second, more and more retailers to ‘ignore’, are increasingly reluctant to recognize the value of distributors, regarded as ‘superfluous man’. They first shouted ‘purchase directly from manufacturers to reduce costs ﹑ ‘, it seems that distributors only cumbersome, the presence of dealers not only fail to reduce distribution cost, but increases the burden on other members of the channel; After all that the first shipment sold out payment ﹑ checkout, the development of the bi-monthly to monthly ﹑ ﹑ quarter knot knot, longer and longer off period, and gradually form a long account of the period of unconditional trading rules; And then there are slotting allowance, barcode fees, business anniversary fees, the cost of a series of no return; Even worse, the supermarket closed down, malicious default event; there specifically to play ‘evaporation of the game’ of the ‘professional retailers’, so dealers lose everything. The face o