Dealers vertical marketing road.docVIP

 PAGE \* MERGEFORMAT 8 Dealers vertical marketing road Here is the process of vertical vertical extension of the development, is the business of the dealer extends upstream and downstream enterprises to achieve integrated management of the integration of the value chain. There are two generally perpendicular to the direction of extension: one extending to the upstream business, then the extended enterprise, tend to position themselves in the brand operators, distributors so by establishing their own brands, the upstream manufacturers for OEM, or even direct construction or acquisition of production Second is an extension to the downstream development is not only rely on the distribution business, but to build their own direct sales outlets or monopoly terminal. Stories Links: Hua Ze mode As weak downstream distributors, only to get rid of dependence on big brands, in order to grasp the real initiative. Accordingly, the use of existing pathways advantages of VATS Group creatively build out JLF brand, but as a brand operator role, but often subject to many limitations upstream production processes, therefore, VATS Group and by way of merger integration into some second and third tier brands upstream value chain, while in brand management and production processes have been effectively integrated, but the absence of a national command channel brand VATS Group founded the VATS Liquor, which opened the various liquor industry chain, to achieve a full industrial chain covering the true sense. An upward extension, OEM Operations 1998 Chinese liquor market, intense competition in a positive phase. However, this cruel reality does not scare some of the brave explorers to eat crab, Wu Xiangdong they belong to such a person and as a downstream distributors, Wu Xiangdong their Clearly the days are getting upset. bulk of the profits of the big brands are not only walk, but also the hundreds of big brands ‘killing cooked’ Cancel agent eligibility, requirements, etc