Demands to change the border of profits and brand.docVIP

 PAGE \* MERGEFORMAT 12 Demands to change the border of profits and brand Is a profit-driven nature of the brand. A brand image brand Ye Hao, sniper brand matter whether, in the long run, have to give an overall value of the brand profitable. Managers do not want a virtual home for decoration of the vase, he needs is one to really give him the benefit of the brand, it is obvious truth. A hypothetical reasoning Few brand strategy chief selling point will be the course of many years of brand promotion absolutely still, unless such a demand has risen to brand the ultimate USP (unique selling proposition brands), for example, BMW’s ‘ultimate driving machine’ and Nestle Coffee ‘tastes great’. Strictly speaking, the brand USP is also a demand, but compared to the various stages of the sub-brand appeal, which is the dominant position tends to the ‘pro-’, a fundamental level endorsement from the brand given to target the interests of consumers, commitment and ideas . It usually can be widely applied to various regions, at all stages of the various target groups, all using the occasion of such a wide range of applicability of the various stages and brand it a sub-chief selling point was clearly separate. It should be said very existence of sub-demands necessary. Any kind of interest, commitment and ideas, once the flow in the generalization, it can easily become empty slogans. The existence of sub-chief selling point is to ‘make the brand a selling point even more sharp’ and generated around the main demands of the two sub-points derived from demand points, three points are the chief selling point ... ... to make the brand and competitive brands in consumer groups compete with the category to be more direct to the point, access to consumers. In order to pursue a particular phase of the relative maximum profit, brand managers often based on a certain stage of market characteristics and demands of timely adjustments to its own brand strategy in order to allow himself