Destination marketing strategy of choice.docVIP

 PAGE \* MERGEFORMAT 11 Destination marketing strategy of choice From EMKT. Tourism destination marketing is a new task. In recent years, with the marketing theory and gradually work into scenic spot management, market segmentation, positioning strategy and the 4P marketing mix strategies, has numerous well-known scenic area of marketing managers, and in the market has been widely used in practice. However, the tourism destination marketing is still in its initial stage, how to carry out effective marketing communications, there we are actively exploring the practice in tourism. Compared with the scenic area of marketing, tourism and destination marketing What is different? From a strategic perspective, the use of the most scenic area of marketing is the 4P marketing mix strategy of product (Prodnet), Price (Priee), channel (Place) and promotion (Promotion). This strategy of choice Siwei Ji points, mainly from the enterprises and products in mind. While we always stresses the importance of customer needs, but to meet customer demands for business purposes or profit. The tourism destination marketing in this area has a new change is to integrate 4P and 4C, and 4C to more use of marketing mix strategy. 4C marketing mix strategy, simply, it is consumer-oriented marketing strategy. The basic elements are: Customer (Consumer), cost (Cost), convenience (Convenience) and communication (Communication). 4C marketing mix if the strategy is as a tourist destination marketing strategy of choice, means that our thinking from the starting point to scenic spots as the center, shift to tourists as the center, to give top priority to tourist satisfaction. So, tourism destination marketing of the 4C’s strategy to use the marketing mix, its necessity and feasibility of the market do? We have these two elements of marketing mix strategies to make a comparative analysis. 1, product-oriented customer-oriented VS Domestic tourism is experiencing a tourism and leisure travel are t