Dells direct model is undergoing a restructuring dilemma.docVIP

 PAGE \* MERGEFORMAT 11 Dell’s direct model is undergoing a restructuring dilemma Dell should abandon direct sales strategy to enter the retail market? Recently, from the United States ‘Austin American-Statesman’ (Austin American-Statesman) reports that Dell will break the long-standing refusal to insist on direct sales of traditional retail later in the year to establish two large stores. This allows the global IT industry on whether to abandon its years of Dell’s direct sales model consistently generated a lot of questions. In fact, Dell’s direct sales model of single-minded in recent years, Fuji has also been challenged by the industry. ‘Austin American-Statesman’ refers to Dell’s official sources said Dell will continue to insist on direct sales model, distribution of products through online ordering. Overseeing the construction of two large stores have also said that Dell intends to use these shops, just to show Dell’s electronic products, on-site does not provide sales, Dell hopes to display more products to consumers, and provide consumers experience product opportunities. Experience will debut the two stores opened two stores, located in Dallas, NorthPark Center and the West Nyack’s Palisades Center in New York, each of approximately 3,000 square feet. Person in charge of this project Jim kidding (Jim Skelding), said Dell has plans to recruit employees of a local newspaper advertisements for the recruitment of store employees. Dallas store will be opened later this summer, the New York store may be opened later this fall. Dell has actually been involved in the retail business. In 2003, when some of Dell’s in Sears stores once did a brief attempt. For example, in the Sears stores Lakeline rented a number of venues used to sell computer products, but in 2003, these retail outlets closed. Currently, Dell’s commercial center across the United States has established a 161 display booths (the English name for the kiosk, a display computer kiosks can show 11