Decline in revenue rising cost of home appliance chain expansion in the event of a high turning point.docVIP

 PAGE \* MERGEFORMAT 11 Decline in revenue rising cost of home appliance chain expansion in the event of a high turning point ‘In the current economic situation, the home appliance giant chain should have a basic sense of responsibility to act. However, a so-called ‘revolutionary’ re-opened stores, just sit in starting a site fee to 30 million, more than doubled last year, a full two-fold. ‘One in 10 years, the white of a certain brand marketing, general manager of the Beijing branch, told reporters. The source said that since August last year, the store’s traffic noticeable downward trend in overall sales continued to decline. Since spring of this year, although the market situation has improved, but it is known as the capital of the first four home appliance shop in King stores not been able to reverse the sharp decline in the performance situation. Thus, forced to a one-month-long closed-shop reload. ‘But did not expect the selection bits fees, venue fees, opening sponsorship, promotional activities, sharing costs, coupled with some incredible names for miscellaneous expenses, went so far as I can afford a significant challenge to the psychological limits. ‘ The source said: ‘After all, not every experimental so-called’ store revolution ‘are to be successful, those of us who have become household electrical appliance manufacturers’ revolution failed’ every inch a victim. ‘ No charges actual losses into a profit engine supplier revenue Two city-based home appliance chain magnates 2004-2008 Annual Report of the information: the two giants from the supplier’s revenues were a total of 5.858 billion yuan, 57.76 billion yuan, the total net profit over the same period were 4.567 billion yuan, 5.047 billion yuan; to Since the vendor the sum of the total income were higher than the net profit reached 1.391 billion yuan, 729 million yuan; Total income from suppliers, respectively, compared with 4.08%, 4.11%, while the net profit ratios were 3.18%, 3.60%, that is