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Dealers also need to plan for
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Dealers also need to plan for
Harbin, Heilongjiang Province, Mr. Zhao, according to an analysis of their own grasp on the market a few years ago at a winery in Jilin Province Dehui registers itself the ‘Xin hui’ mark and its own buy-out the brand’s sales, now has his own has also been a company, with nearly 20 employees. In the course of the operation, due to proper market operations have also earned a handsome profit. As time progresses, especially in 2006, although sales have been improving, but found that their profits have not been improved accordingly contrary, it appears a certain degree of deterioration. In order to find a breakthrough in business, he made a special trip from the northeast arrived in Zhengzhou, hoping to get some help. Because such a confused way, like Zhao Zhanwei dealers are still many, so special finishing out his case.
Zhao Zhanwei: I have to resort to direct the operation of the urban area of Harbin, so that business people take the way of street sweeping operations at the retail end, the other cities and counties in Heilongjiang have adopted the use of distributors operate. In Harbin urban area, I find myself in the operation terminals, put more and more, the declining trend in profits, while also continue to appear cheap imitation brand of harassment.
Mao Xiaomin: First of all should be affirmed, in an unknown brand in the early operation of the market to take this line of thinking from the start and operation of the terminal means is right, this is your bottle of wine products to the more light the second one in Harbin a very important reason. However, the drawbacks of the direct operation of the terminal is that the cost is too high, with the development of the market you need to operate the way on some adjustments. That is what our urban market classification, separation of mature strong area / new markets / semi-Zone, who already in the mature regional market strength should be gradually handed over
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