Dealers can not be equal treatment.docVIP

 PAGE \* MERGEFORMAT 7 Dealers can not be equal treatment In the early market development work, as the market is vast, but the universal consciousness, a relatively simple operation, extensive public factory salesman likes to Happy Valley-style enclosure dealer development policies, often is a major distributor will be able to win the one or two provinces the right to distribute a large area, such a result, not only greatly simplifies the development of dealers, and because a small number is also very easy to manage them. Besides, it would be the years of distributors can play as long as the models can be a large number of shipments, it’s about the true God, manufacturers, factories headquarters will not be too concerned about this dealer is a province of a specific or a province of 2. But now, times are different, the environment had changed, many things have changed, with the refinement of marketing wave hit, large area-based distributors, provincial dealers are not popular in the scenery, manufacturers more to dealers by region, channel type, size and other categories such as separation of a 369 out, what we often say that the dealer stratification. From the trend in perspective, the dealer channel management layer is a flat market operations inevitable result of refinement may be the concrete, the dealer will give manufacturers a hierarchical What does? Manufacturers are commercial institutions, commercial organizations seeking is no more than three areas: to reduce risk, reduce costs, increase profits, dealers must be layered to meet the manufacturers to some extent has been pursued by these three points. Specific areas mainly in the following aspects: 1, the regional stratification, more effective market coverage Now, with the marketing wave of the work of refinement, manufacturers of the basic sales unit has moved from a large area in the past, provincial and sink into the cities, counties, townships, and the scrapping of distributor system, but re