Dealers category overlord marketing road.docVIP

 PAGE \* MERGEFORMAT 9 Dealers category overlord marketing road The so-called stronger category overlord, through the operation of the public is a reseller of a manufacturer’s product category or a particular industry, and the way some of the sales area of #8203;#8203;monopoly, exclusive category of the profits, thus becoming the manufacturers category dealer. Both can be multi-category, it can be a single category. To strengthen the category dominance, the following points must be clear: First, it must be all-items category instead. Categories are not agents or dealers often sell items for all manufacturers, but according to market characteristics, targeted to pick up some items for the market characteristics of the product, the product has a strong purpose, timeliness. Second, the category must be cross-regional hegemon dealer sales. Categories dealers often sell a large area, not just their own ‘one-third of an acre of land’, but also more ‘possession’ of some of the neighboring regional markets, by expanding their own sites, to get more room for development, so that products have higher market share. Third, implement dealers category overlord category monopoly. Dealers category since it is often implemented in the area under the jurisdiction of category sales monopoly, monopoly by category, to ensure maximum levels of channel profits. Fourth, complete the shape category dominance, there must be a capable intensive, super execution team members, only talent that building a stable, Kaijiangtuotu will smoothly. Shenzhen Industrial Co., Ltd. is a product together the country’s largest ‘wine gifts’ big sales, ‘Wal-Mart’ The only alcoholic products supplier partners. Together a product can do now the scale is that it understands the advantages of self-gift of wine and super terminal after transition to position themselves in the super terminal stockist, and the development of ‘Chinese famous liquor first network marketing’ and established ‘Let one pr