Day of franchise stores to promote the new golden single-product strategy.docVIP

 PAGE \* MERGEFORMAT 10 Day of franchise stores to promote the new ‘golden single-product’ strategy I recently saw some brands on the market in developing so-called ‘star product’ or ‘gold single-product’ sales promotion activities, such as planting Mei’s’ one million mask large delivery ‘, An Sang-soo’s’ wrinkle Eye Cream million people experience ‘and so on, the activities of effect is very good, now on the personal understanding, to comment on gold single-product strategy to promote awareness: A gold single-product promotion strategy covering: A so-called ‘golden single-product’ that the star product, results highlight the product. In the terminal sales, the company focused on all the promotional market resources of one or a certain category of products, such as facial mask, eye cream, foundation, etc., through the ‘gold single-product’ and promotional efforts, cut into the consumer market competing products, acquisition and Customers for the first time ‘intimate contact’ the opportunity to gradually bring the whole brand. The new brand extension is usually the city or a new product line market initially used this method. 2, gold single starting point for product promotion strategy: to focus corporate resources to build core products, to find a breakthrough to enhance the competitiveness of products, while taking advantage of a single product to key emphasis on the promotion to attract customers try to use high-quality gold single product to attract customers back, thereby enhancing the overall customer brand awareness, drive overall sales. 3, gold single product to promote market-based strategy: As a brand new franchise store channel, into the store after the first task is to brand awareness, improve brand awareness and attract customers trying to buy. But branding is a long over-called, in particular, and you have no major efforts to multi-brand advertising, customer brand recognition is that we can not be changed in the short term. But we also hope t