Day to fill- repositioning China#39;s functional drinks.docVIP

 PAGE \* MERGEFORMAT 8 Day to fill: repositioning China#39;s functional drinks China drinks need to reposition it? The new positioning direction where? Speaking of China’s functional drinks, maybe you can not clearly remember the day to fill, can not remember Kailey, also forgotten scream, activation, etc., but we have to mention the Red Bull this Gangster-class brands, it is a wound does not Open the ridge. It can be said that China Red Bull energy drink feats class brands, also because of his effort to nurture twenty years, functional beverage consumer environment you’re done, it is because he spared no effort ‘ provocative ‘, only the Chinese energy drinks have sprung situation, only the current unlimited imitation and cottage fanaticism. However, I have solemnly raised alert: Do not go too far, they forget why did depart. What do we do functional beverages purpose is? We provide functional elements to what the ultimate purpose of the consumer is it? Before we look at this issue clear cases: Internet 360, before the 360 #8203;#8203;free antivirus software princes 搳 data, strong opponents everywhere, Kingsoft, Rising, Kaspersky fame costs almost ingrained in the use of cognitive vendors, and gradually fall to numb the consumer desire for free The sound is almost deaf ear, or a deaf ear, and consumers in the long-term oppression manufacturers, steeped in seems to be attributed to silence, or even numb. But there is one person does not numb, a company no silence, this one is Zhou Hongyi, the company is 360. This man, defiance against the risk of the company, announced to the world anti-virus software for free. So far, anti-virus software industry an end of the old era, a new era produced the birth of a great company, a great brand jumped. Although 360 cases for the Internet industry, seemingly irrelevant and functional drinks, but it was revealed that the inherent law is the same: easy to be around and cured cognitive, numbness usually stems from