Day to fill- Functional drinks break through the Red Sea 3.docVIP

 PAGE \* MERGEFORMAT 14 Day to fill: Functional drinks break through the Red Sea 3 Gone through a 04,05-year category, brand-round boom, in 2007, functional beverages has become easy for people to generate impulses, but they will not dare to action a killer Red Sea. On the one hand, beverage industry development, market demand, upgrade, coupled with the Olympics approaching, China’s overall functional beverage market expansion is an inevitable trend; the other hand, with the screaming, fresh run, activating, slender lady, and many other functional beverage brands sudden misfiring, to every one want to have or continue to dream of functional drinks companies have sounded the alarm. The overall tentative functional beverage market, Red Bull, Gatorade, Wong Lo Kat each leading the trend, Lucozade, Pocari Sweat special great strides in most other brands are still struggling with the edge in pain, functional beverages has become their ‘tasteless, abandoned The pity ‘and tasteless. A large number of facts have proven that functional beverages is no longer a light background, light has the capital to be able to Wan Dezhuan market. However, in such a ‘has a capital, there is a selling point, have the chance, only a little may be’ a market in the Red Sea, the East Jin drinks to fill up the day is very much fly against the wind momentum. Among the many functional drinks brand has quit, or ready to quit in 2007, Japan has never before to fill up their own promotional efforts increased. At present, Guangzhou, Shanghai, Beijing, Nanjing, Suzhou, Shenyang, Qingdao, Shenzhen, China and Tibet autonomous regions and major cities. Day to fill with Focus Media advocacy cooperation has entered a substantive stage of implementation. ‘Designed for elite custom’ complex daily nutritional base to fill beverage is affecting office buildings, malls, high-grade residential quarters of the urban white collar elites. At this time, if we are to talk about the future of Japan to fill migh